This article looks at how coaches can help their athletes when they reach a plateau in their development. It suggests that coaches should build relationships by paying attention to individual needs, constantly challenge their players to develop new skills, and foster a culture of learning and growth. Coaches should also be flexible, focus on developing and implementing the right systems, and create an environment that allows athletes to make and learn from mistakes. Lastly, it emphasizes the importance of giving players ownership of their development by empowering them to take initiative and develop self-discipline.