This article examines the importance of coaches in ultimate frisbee, discussing the various ways that coaches can shape the environment of their teams. Coach Witmer provides insight on the mental and emotional qualities that coaches need to have, such as taking time to reflect on personal motivations for coaching and recognizing the impact of their decisions and actions. She also provides advice on developing team dynamics and fostering a positive team culture. Ultimately, the article serves to remind coaches of their vital role and the importance of being mindful of their approach.