This article explains how important it is for ultimate frisbee teams to create and nurture a strong team identity. Spin Ultimate, a popular ultimate frisbee apparel company, gives out tips on how to build and maintain team chemistry and energy. They suggest engaging in team bonding activities, creating a team logo, and wearing uniforms or team logos to help foster the team identity. Lastly, Spin Ultimate suggests that it's important to celebrate successes, show resilience in the face of failure, and recognize the value that each member of the team brings. Taking these steps can help create and maintain a strong, unified team identity.