This article examines the recent rise of ultimate frisbee content, from podcasts and articles to highlight videos, and looks at the impact this content has had on the sport. Ultimate fans are able to access more content than ever before and have a greater understanding of the sport as a result. However, the article cautions that too much content can lead to an oversimplification of the sport and that the nuances of the game can be lost in the process. The article argues that it is important to celebrate the game’s content revolution, but also to recognize its limitations.